I'm Fan Marin,
nice to meet you.
I am a future-driven product designer that has previously worked on startup ventures, communication tools, and luxury branding. In May 2020, I received an MFA in Design & Technology from Parsons School of Design. As s business strategist turned designer, I act as the bridge between business goals and user needs to create an intuitive solution. I have helped cross-industry clients design change that matters by spotting opportunities in unmet market needs and making business more innovative and agile.
I'm Fan Marin,
nice to meet you.
I am a future-driven product designer that has previously worked on startup ventures, communication tools, and luxury branding. In May 2020, I received an MFA in Design & Technology from Parsons School of Design. As s business strategist turned designer, I act as the bridge between business goals and user needs to create an intuitive solution. I have helped cross-industry clients design change that matters by spotting opportunities in unmet market needs and making business more innovative and agile.
Background
Mastercard is one of the largest financial institutions in the global payments business. In May 2019, Mastercard wanted to grow its core business globally by diversifying customers and geographies. I joined one of their venture incubator project for personal wealth management.
Scope
Problem framing
Concept development
Prototyping
Client
Mastercard
Duration
2019 Nov. - 2020 May
My Role
Design strategy
UX/UI
Brand Identity
Challenges
Lack of simple, stress-free ways for personal finance. Transactions, bills, docs, and investments are "all over the place..."
Lack of financial literacy and confidence to make the right financial decision.
Take on debt, forget to repay, and are apt to impulsive shopping with credit cards. Neglect worsens financial standing and causes anxiety - a chain of vicious cycles and further avoidance
Opportunities
Simple, clean, and user-friendly interface, "one place for all" that doesn't require any skills or knowledge to use
Improve users' financial literacy with educational shorts, courses, and articles to make informed decisions with confidence.
Personalize user experiences with tailored insights, recommendations, and notifications
Hesitate to go to traditional banks for financial advisors due to a lack of trust and accessibility. "many are sales guys..."
Easy to connect with robot/human advisors for more assistance, with a concierge-level trust and reliability
" We want to simplify the process and guide individuals through a personalized, reliable, stress-free financial journey with a single application."
Persona
After interviewing 8 people aged 21 to 35, we crafted one persona with identified needs, pain points, attitudes, and ways of managing finance.
Brand Identity
We design to integrate Mastercard’s iconic color palette with a spirit of freedom, adventure, and positivity through nature photography, 3d graphics, and organic texture.
Information Architecture
Design Principles
Wireframes
Home
The homepage is designed to have the most used data visualized in one place.
The interface is made in a clean, modern, minimalist style, which makes the interaction as clear as possible.
Overview of your financial status
Being aware of your financial standing and tips to further improve it.
Stay on top of your game
Turn dreams into goals, goals into reality
Start savings for your new goals, big or small
Connect all your financial accounts in one place
Check balances, know your credit scores, make loan payments, and schedule transfers to and from other banks. All in one place.
Users can choose a picture as the page header and set the desired target amount. We want to make this highly personal journey more interactive and meaningful.
Personalized vision board
Set up a recurring deposit to save without lifting a finger, and then oversee your transactions right from your dashboard.
Automate your investing
Market
Research any asset on the global market. One-tap access to most financial products - stocks, funds, bonds, options, futures, currencies, ETFs, and crypto.
Explore asset classes
& diversify portfolio
Narrow down your search
Search assets by name or ticket. Explore different collections or use filters to narrow down your results.
Stocks
Users can quickly initiate investments without switching between multiple applications. This simple tool allows users to take action in real-time with ease and confidence.
Academy
Expand financial literacy curated for you
With Plutus, you get resources personalized to your goals and risk level.
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Finance articles
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Market news
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Short videos
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Tips and Q&As
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AI Insights
Unlock more insights
Get guidance on how to start investing, plus access market insights, educational articles, and tips from financial advisors so you can make informed decisions.
Get excited for where
you can go tomorrow.
Card Design
" I am old-school. I like to carry a physical card." - Alex
Deposit funds from
or into you account
Scan your card to add fund into your
new account. Plutus card allows you to
transfer and withdraw money
commission-free in our partner’s banks
around the globe.
Portfolio Analytics
Unlock insights: review your portfolio breakdown
Choose from conservative to aggressive based on your risk levels and life goals. We will assist you to plan for your future.
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In-app alerts and notifications keep you informed
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Review transactions, statements, tax and loan documents, and more.
Takeaways & Next steps
1. Accessibility
Mobile banking should be designed to be accessible for users with disabilities, such as hearing, motor, or visually impaired. This may include features such as voice commands, screen reader support, and keyboard shortcuts to ensure that all customers can access the application seamlessly.
2. API Integration
Integrating with existing banking systems and multiple accounts can be challenging and time-consuming. Data integration, security implementation, API limitations, and system compatibility require legal compliance and technical solutions.
